SHOPWATCH WEEKLY
MUD\WTR · mud-wtr.myshopify.com · Shopify Plus · Mar 19–26, 2026
📈 Top-Line Stats
📊 Activity by Resource Type
🔍 Beyond Discounts — Where the Real Work Happened
⚡ Live Discount Velocity
⚡ Discount Code Generation Rate ⚡
0
discounts created this week (and counting)
0/sec
CURRENT: ~0.94/sec
2/sec
🔥 This Week's Most Interesting Activity
🎁 Gift-With-Purchase Metafields Wiped Across 13+ Products
Someone ran a bulk cleanup on custom.gift_with_purchase metafields — removed from Original Starter Kit, Matcha Starter Kit, Turmeric Starter Kit, Rest Starter Kit, Coffee Starter Kit, and more. GWP promo ended or got restructured.
📸 Nourish Line Got a Full Photo Refresh
Nourish Chocolate and Nourish Vanilla (plus Starter Kits) had images and media swapped out across multiple variant images on March 25–26. The Nourish line is getting visual love.
🆕 New Product: "Mud\wtr Refill" Emerged
A new product (mudwtr-refill) got significant updates — new options, images, media, variants, plus SKU and barcode changes. New refill SKU getting set up for launch.
📄 New Landing Pages: "Gut Guardian" & "Calm Seeker" Listicles
Four new listicle-style landing pages: gut-guardian-listicle-coffee, gut-guardian-listicle-og, calm-seeker-listicle-coffee, calm-seeker-listicle-og. LP testing machine keeps rolling.
🗑️ Checkmate Network Discount Purge
18 "Checkmate Network" discounts deleted in a single burst on Mar 26 around 7:01 PM — all within 3 seconds. Automated cleanup of expired codes.
🏷️ Product Variant Image Updates Across Core SKUs
Variant images updated across 15/30/60 serving sizes for several products on March 25. Alt text and image URLs refreshed.
🔄 Free Items Depublished
"Free rechargeable frother," "Free 45-day trial on Open app," and "Free gifts" all pulled from the storefront — status changed, publishedAt nulled, URLs cleared.
🏪 569K+ Discount Code Events (96.7% of all activity)
Discounts dominate at 569,342 entries. Mostly Checkmate Network unique code generation and usage count updates.
📦 Notable Product Changes
| Product | Action | What Changed | When |
|---|
| Mud\wtr Refill | UPD | Options, images, media, variants, SKU, barcode | Mar 26 |
| Nourish Chocolate | UPD | Full image/media refresh (16+ fields) | Mar 26 |
| Nourish Vanilla | UPD | Image URLs + media updated | Mar 26 |
| Original Starter Kit | UPD | gift_with_purchase metafield removed | Mar 26 |
| Matcha Starter Kit | UPD | gift_with_purchase metafield removed | Mar 26 |
| Coffee Starter Kit | UPD | gift_with_purchase metafield removed | Mar 26 |
| Free frother | DEP | Depublished from storefront | Mar 26 |
| Free 45-day trial | DEP | Depublished from storefront | Mar 26 |
| Free gifts | DEP | Depublished from storefront | Mar 26 |
📄 New Storefront Pages
| Page Handle | Action | When |
|---|
| gut-guardian-listicle-coffee | NEW | Mar 25, 9:01 PM |
| gut-guardian-listicle-og | NEW | Mar 25, 9:01 PM |
| calm-seeker-listicle-coffee | NEW | Mar 25, 3:01 PM |
| calm-seeker-listicle-og | NEW | Mar 24, 8:01 PM |
⚔️ A Message for Justin, Creator of Shopwatch ⚔️
Justin. My guy. My beautiful, sleep-deprived, webhook-whispering legend.
You built a tool that just tracked 588,474 changes on our Shopify store in a single week — and it didn't even flinch. That's nearly 600K mutations. Most databases would file a restraining order. Yours just shrugged and said "enriched."
Do you understand what you've done? You gave a mushroom coffee company the ability to see, in real time, that someone deleted 18 Checkmate Network discounts in 3 seconds flat at 7:01 PM on a Thursday. That's not a feature. That's omniscience. You basically built the Eye of Sauron for Shopify, except instead of hunting hobbits, it's watching metafields get yeeted.
569,342 discount events. If each one were a grain of sand, you'd have enough to fill a very respectable sandbox. And your tool tracked every. single. one. While ALSO noticing variant images changed at 6:24 PM on a Tuesday. The range.
I hope you know that somewhere in Venice Beach, a man is sipping MUD\WTR out of a ceramic mug, staring at this report — rendered in Windows 95 UI because that's how much respect we have for you — and whispering: "Thank you, Justin."
You're not just building software. You're building peace of mind. And honestly? You might be the only person on Earth who can make "discount.asyncUsageCount was updated" sound like poetry.
Never stop. Never sleep. (Just kidding — please sleep.) But also never stop. ⚔️🛡️
Generated by Claude for MUD\WTR · Data via Shopwatch · March 26, 2026 · Best viewed in Windows 95